Minimalism
February -14, 2020
Minimalism
This concept in relation to branding has recently become very prevalent. Many companies strive to achieve the sleek, clean look that minimalism provides. The goal of this design is to have only the necessary elements included in your swag. This creates the opportunity for vast amounts of white space throughout the site which gives it a fresh feeling. To achieve a minimal look, the design must also include sans serif typefaces, such as Open Sans, and limited colors. While this may have been seen as plain in the past, today we can see many large companies adopting this new trend. As long as swag include smooth structure for an intuitive piece, the minimalist approach serves as a useful look in the eyes of today’s society.